Idea. Storytelling. Text. Website. Social media. Video. AI.
Want to write your story with oomph? Write snappy headlines and call-to-action texts? Structure for PowerPoint, website, social media and video? Communicate complex information convincingly internally and externally? Make targeted use of AI tools such as ChatGPT or Midjourney? Then this workshop is the solution for you.
A storytelling workshop for marketing and communications teams
Storytelling in content marketing
Do you want to write convincing copy and create relevant content? We've helped companies like BMW and Deutsche Telekom do just that.
Storytelling for the website
Do you want to impress with your website and illustrate your value proposition with a crisp story? We'll show you how.
Copywriting for a landing page
Do you want to sell successfully with a product page and increase sales? We'll show you methods and give you valuable tips.
PR and internal communication
Do you want to harness the power of storytelling internally and externally? As a former journalist, Stefan can give you lots of tips.
CEO and leadership communication
Do you want to write convincing speeches and keynotes and communicate with videos? We have already supported many managers in this.
Digital storytelling & social media
Stefan has already held over 100 such seminars for W&V, the RTL School of Journalism and the Akademie der Deutschen Medien.
Storytelling for image videos and explanatory films
Convince with moving images in a short time? Stefan has founded and built up several video agencies and passes on his 20 years of experience.
As an entrepreneur, he has already founded and successfully built up several companies. Stefan has prepared over 150 tech start-ups for their pitch presentations.
He has trained hundreds of marketing and PR professionals in storytelling for W&V and the Akademie der Deutschen Medien.
He has also supported numerous SMEs and well-known companies such as Telekom, Siemens, Migros, BMW, TCS, ZKB and many others in in-house workshops and consulting mandates.
The workshop: concentrated knowledge in one day
In the morning you will learn the storytelling and text basics for B2B, B2C and organizations with a lot of fun.
- Target group (personas), goal & customer journey as a basis
- Methods for customer-centric storytelling (value proposition, design thinking, topic research)
- Message, structure, methods (hero's journey, SQM)
- Artificial intelligence: using ChatGPT, Midjourney and co. correctly
- Writing techniques and methods
- Copywriting for websites, social media, video and PowerPoint
- Thinking outside the box: learning from film, social media, start-ups, politics and journalism
Writing in the afternoon. You develop the idea (which you bring with you) and present it to the whole team in a fictitious editorial conference.
- You write an exemplary text (for website, landing page, social media, video, PowerPoint, etc...)
- You present the text, your idea and your thoughts on it to the plenum
- We discuss the idea as a team in the editorial conference
The learning effect is high. We put the theory from the morning into practice and also learn from the others.
Testimonials
Why Stefan? Working as a speaker (content marketing & storytelling) since 2009
Stefan has gained exciting experience as a journalist (radio and television), coach and founder of various companies in different industries and subject areas. He has trained hundreds of marketing and PR professionals in seminars for W&V, the Akademie der Deutschen Medien and the RTL Journalistenschule. He shares this knowledge with you in the workshop.
- Explain complex topics simply
- Presenting products simply
- Program with the mouse for adults
- True stories and customer success stories
- Using personas in storytelling
- Content & customer journey
- Storytelling for online marketing and e-commerce
- Artificial intelligence (ChatGPT, Midjourney & Co.)
- Communication for events
- Personal branding & storytelling
- Communication for HR
What customers say about us
Stefan worked closely with our B2B marketing team for three years as a content marketing and storytelling coach. The feedback from the team was extremely positive. Stefan showed us new ways of doing “customer-centric storytelling” and worked with the team in a trusting and very practical way in his workshops and one-on-one coaching sessions. We are very grateful for his input.
Head of Marketing-Strategie & Analytics, Deutsche Telekom Business Solutions
My-oh-my what a fantastic workshop with Stefan! We invited members of our commercial team from both Switzerland and US to attend the training; a great mix of people who were more than happy to get stuck in. Stefan started the workshop off by giving us an intro into what effective storytelling looks like and his journey in the industry. We had to work on two exercises over the course of the day. The magic really came from the feedback that was shared, between peers, from Senior Leaders and of course, Stefan. We all learnt such a lot and will certainly be offering this training to folks across the org. Thank you, Stefan!
People & Culture Business Partner Verity
"Stefan Huber's storytelling workshops have been a great benefit to the startups in our program, and we are proud to offer Stefan's coaching services to them."
CEO Innosuisse
"Our storytelling workshop with StoryUp was a complete success. We have been given several tools that we can use in our daily work. It's great to see how quickly the team has tried it out and the positive feedback they've already received."
Head of Price Promotion Management, Migros
"Founders are heroes. They have to tell their personal story and their business model succinctly, and usually sell it. Always and everywhere. Because everyone writes their own startup story. Stefan is a true storyteller. He gives people and organizations the tools to build their successful future.
Managing Director IFJ Institut für Jungunternehmen AG
«We recently got the chance to organize a workshop with StoryUp to optimize the pitching skills of our group. Stefan and David’s expertise has left a very positive impression on us, as they shared tips and best practices on how to use storytelling so that the key messages in a presentation shine through. Additionally, we found the material they provided, especially the pitch canvas, extremely useful to structure future pitches and presentations.”
R&D Engineer, Stäubli Electrical Connectors AG